What can be tested using kvest?
kvest can be used to test the latest concepts, ads, claims, logos, product and brand names, or cover pages. Of course, we are constantly working on new methods, which we will make available to you little by little when they are ready. Our surveys are conducted online, in order to reach your target group as well as possible and to get answers quickly.
Do I have to come up with the entire questionnaire on my own when I use kvest?
kvest Tests are based on standardised questionnaires which have been developed in keeping with scientific standards in product, consumer and innovation research. Our tests are monadic in their design, meaning that each respondent only sees and rates one stimulus. The survey is carried out online. Because of this, kvest can provide you with meaningful, presentation-ready results within just a few days.
How are the results presented?
The ready-to-present results are available for you at all times from the kvest Live Dashboard. The results are easy to understand and provided in the form of presentation-ready diagrams. The Management Summary contains all the important results at a glance. In addition, the kvest Score will show you which of your stimuli performed the best.
Who is interviewed in kvest?
Our surveys are carried out in our own online panel. At any time we can access some 22,000 consumers all over Germany. Of course, we are committed to adhering to strict guidelines and the quality standards that apply to online surveys. Our in-house survey software allows surveys to be generated with a responsive design, so they can be completed on any device. This means we can interview even very specific target groups in sufficiently large numbers. Alternatively, you can invite your own respondents, e.g. via a newsletter or direct mailing campaign. In this case, you will receive a link at the end of the final configuration which you can afterwards forward to respondents. The results will be displayed on the kvest Dashboard as usual.