Packaging is one of the key drivers for the success of a product at the POS. It needs to attract the customer’s attention and convey the product claim. Our standardised pack test allows you to check your packaging designs in terms of their acceptance and their ability to activate the target group to act. The test will give you a robust basis for making decisions immediately.
In Ø 48 hours: Test your different design routes with a project time of 2 days.
6 designs simultaneously: Test your packaging designs and compare them with those of your strongest competitors.
Standardised, monadic test: Each respondent sees and evaluates only one design.
Live results: You will immediately see the results on the Dashboard and can deduce their implications. The presentation of the results is in your survey language. NEW: Benchmarks are automatically available in the management summary.
Download as PPT and PDF: Download your results as a PDF or PowerPoint file. For international studies, you can choose whether the results should be presented in your survey language, English, or German.
On all devices: kvest is responsive. You can view your results wherever you are.
Analysis of your packaging designs
Diagnostics: Compare and analyse your design in terms of relevant KPIs such as Overall liking, Differentiation, Brand fit, Category fit, Attention, Memorability, Interest, Content.
Word clouds and heat maps: Learn from free associations as well as from strengths and weaknesses.
Customised image items: Complete up to 6 image items that you want your packaging to convey.
Call to Action: Find out which of your packaging options leads to a higher buying intention.
Net Promoter Score: Measure the overall success of your packaging via respondents' willingness to recommend (NPS).
Additional questions: Integrate your individual screening and precise questions for the exact answer to your research questions.