Packaging is one of the key drivers for the success of a product at the POS. It needs to attract the customer’s attention and convey the product claim. Our standardised pack test allows you to check your packaging designs in terms of their acceptance and their ability to activate the target group to act. The test will give you a robust basis for making decisions immediately.
kvest Design is based on a standardised questionnaire that has been developed taking into account the scientific requirements of product research. Our pack test is monadic in its design, meaning that each respondent only sees and rates one pack.
The survey is carried out online in our own panel. Because of this, kvest Design can provide you with meaningful, presentation-ready results within just a few days. Find out more about kvest and our innovative approach to DIY market research here.