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kvest Design

kvest Design

Test packaging designs in real time:

Packaging is one of the key drivers for the success of a product at the POS. It needs to attract the customer’s attention and convey the product claim. Our standardised pack test allows you to check your packaging designs in terms of their acceptance and their ability to activate the target group to act. The test will give you a robust basis for making decisions immediately.

from 960 EUR

Fast, reliable pack test

Demo Desktop

Demo Notebook

What kvest Design offers

  • In 48 hours, on average: Test your packaging designs at the draft stage with a project time of 2 days; for international studies within 4 days, on average.
  • 6 designs simultaneously: Test your packaging designs and compare them with those of your strongest competitors.
  • Online-Panel: Test your stimuli in our panel, or in the panel of one of our premium partners.
  • Live results: You will immediately see the results on the Dashboard and can deduce their implications. The presentation of the results is in your survey language.
  • Download as PPT and PDF: Download your results as a PDF or PowerPoint file. For international studies, you can choose whether the results should be presented in your survey language, English, or German.
  • On all devices: kvest is responsive. You can view your results wherever you are.

Analysis of your packaging designs

  • Diagnostics: Understand how your design is asserting itself in terms of relevant KPIs, such as differentiation.
  • Word clouds and heat maps: Learn from free associations as well as from strengths and weaknesses.
  • Customised image items: Complete up to 6 image items that you want your packaging to convey.
  • Call to Action: Find out which of your packaging options leads to a higher buying intention.
  • Net Promoter Score: Measure the overall success of your packaging via respondents' willingness to recommend (NPS).
  • Overview of methods: Please refer to the following questionnaire for a full overview of the design test.

Easy to use, high transparency

Select kvest Design from the overview of test types

Configure test in a few clicks

View results on Live Dashboard

Make decisions based on the results

How kvest Design works

kvest Design is based on a standardised questionnaire that has been developed taking into account the scientific requirements of product research. Our pack test is monadic in its design, meaning that each respondent only sees and rates one pack.

The survey is carried out online in our own panel. Because of this, kvest Design can provide you with meaningful, presentation-ready results within just a few days. Find out more about kvest and our innovative approach to DIY market research here.

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