A strong concept is a precondition for the success of new products and services. When different ideas are competing with each other, the right decision needs to be taken. With this concept test, you can present your product concepts to potential target groups and immediately learn about relevant KPIs such as acceptance, differentiation and brand fit. kvest Concept allows you to make well-founded decisions quickly.
kvest Concept is based on a standardised questionnaire that has been developed taking into account the scientific requirements of innovation research. Our concept test is monadic in its design, meaning that each respondent only sees and rates one concept.
The survey is carried out online in our own panel. Because of this, kvest Concept can provide you with meaningful, presentation-ready results within just a few days. Find out more about kvest and our innovative approach to DIY market research here.