kvest Concept

kvest Concept

Testing product concepts quickly and reliably

A strong concept is a precondition for the success of new products and services. When different ideas are competing with each other, the right decision needs to be taken. With this concept test, you can present your product concepts to potential target groups and immediately learn about relevant KPIs such as acceptance, differentiation and brand fit. kvest Concept allows you to make well-founded decisions quickly.

from 960 EUR

Concept test results in real time

Demo Desktop

Demo Notebook

What kvest Concept offers

  • In 48 hours, on average: Check your product concepts even before launching into the development process, in less than 2 days; for international studies within 4 days, on average.
  • 6 concepts simultaneously: Test different concepts and decide on the best idea.
  • Online-Panel: Test your concepts in our panel, or in the panel of one of our premium partners.
  • Live results: Track your results on the Live Dashboard and immediately identify early tendencies. The presentation of the results is in your survey language.
  • Download as PPT and PDF: Download your results as a PDF or PowerPoint file. For international studies, you can choose whether the results should be presented in your survey language, English, or German.
  • On all devices: kvest is responsive and available on all devices, whether desktop, tablet or mobile phone.

Analysis of your concepts

  • Diagnostics: Find out how your product is rated in terms of relevant KPIs, such as brand fit.
  • Word clouds and heat maps: Learn from free associations as well as from strengths and weaknesses.
  • Customised image items: Ask respondents about up to 6 image items that are meant to describe your concept.
  • Call to Action: Understand whether people’s information or purchase intention is reaching the necessary levels.
  • Net Promoter Score: Measure the overall success of your concepts via respondents' willingness to recommend (NPS).
  • Overview of methods: Please refer to the questionnaire for a full overview of the concept test.

Simple and intuitive configuration

Select kvest Concept from the overview of test types

Configure test in a few clicks

View results on Live Dashboard

Make decisions based on the results

How kvest Concept works

kvest Concept is based on a standardised questionnaire that has been developed taking into account the scientific requirements of innovation research. Our concept test is monadic in its design, meaning that each respondent only sees and rates one concept.

The survey is carried out online in our own panel. Because of this, kvest Concept can provide you with meaningful, presentation-ready results within just a few days. Find out more about kvest and our innovative approach to DIY market research here.

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