kvest Concept

kvest Concept

Testing product concepts quickly and reliably

A strong concept is a precondition for the success of new products and services. When different ideas are competing with each other, the right decision needs to be taken. With this concept test, you can present your product concepts to potential target groups and immediately learn about relevant KPIs such as acceptance, differentiation and brand fit. kvest Concept allows you to make well-founded decisions quickly.

Concept test results in real-time

What kvest Concept offers

  • In Ø 48 hours: Review your product concepts also in early development phases in 2 days.
  • 6 concepts simultaneously: Test different concepts and decide on the best idea.
  • Standardised, monadic test: Each respondent sees and evaluates only one product concept.
  • Live results: Track your results on the Live Dashboard and immediately identify early tendencies. The presentation of the results is in your survey language.
    NEW: Benchmarks are automatically available in the management summary.
  • Download as PPT and PDF: Download your results as a PDF or PowerPoint file. For international studies, you can choose whether the results should be presented in your survey language, English, or German.
  • On all devices: kvest is responsive and available to you and the respondents on all devices, whether desktop, tablet or mobile phone.

Analysis of your concepts

  • Diagnostics: Compare and analyse your concepts in terms of relevant KPIs such as Overall liking, Relevance, Differentiation, Credibility, Brand fit, Category fit, Attention, Memorability, Interest.
  • Word clouds and heat maps: Learn from free associations as well as from strengths and weaknesses.
  • Customised image items: Ask respondents about up to 6 image items that are meant to describe your concept.
  • Call to Action: Understand whether people’s information or purchase intention is reaching the necessary levels.
  • Net Promoter Score: Measure the overall success of your concepts via respondents' willingness to recommend (NPS).
  • Additional questions: Integrate your individual screening and precise questions for the exact answer to your research questions.

Without license binding - Test concepts immediately

Select kvest Concept from the overview of test types

Configure test in a few clicks

View results on Live Dashboard

Make decisions based on proven criteria

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