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Pricing modules for
effective price determination

The proven methods Price Sensitivity Meter according to van Westendorp (PSM) and the Gabor-Granger approach optionally provide certainty on the price acceptance and price thresholds of your products and services in every kvest test.

Create surveyBrowse test templates

Now – Benchmarks
in dashboard

See at a glance how your stimulus compares to the competition!

Create surveyBrowse test templates

Automated pretests.
Fast, simple, clear.

Let consumers evaluate your product ideas, packaging designs and campaigns in just a few steps. Follow the results on the live dashboard and make sound decisions within a very short time.

Create surveyBrowse test templates

Without license binding - in a few steps to success

Select a kvest Test

Configure test in a few clicks

View results on Live Dashboard

Make decisions based on proven criteria

How kvest works

 

Good reasons for kvest

  • Intuitive online tool to run automated pretests within Ø 48 hours

  • Standardised templates for design, concept and campaign testing

  • Evaluation using KPIs, such as brand fit, differentiation, purchase intention

  • Individual configuration or additional questions with just a few clicks

  • Live dashboard of he results incl. benchmarks and significances

  • Research worldwide with results in English or the local language

  • Consulting and support by market research experts at every step

  • Market research on demand - no contracts, no licenses required

Your market research results on Live Dashboard

Our Management Summary provides an overview of the top-2-boxes of the KPIs of the respective kvest test.

Using live significance and kvest score, you can quickly and unambiguously record the strengths of the individual stimuli - for the total sample or different subgroups.

NOW NEW for even clearer results: Benchmarks are now automatically available in the management summary. See immediately how your stimulus compares to the competition!

You have the opportunity to show and hide details. With just one click you can filter results not only by gender, but also for (non-)users of your category and different test brands. You can also hide individual stimuli in order to concentrate on the variants that are of interest to you.

The detailed display of individual questions provides you with a clear comparison of the tested stimuli on all scale points with integrated mouse-over effect - also filterable by different target groups.

Overview of kvest Tests

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