Powerful print ads call for creativity and craftsmanship. In order to stand out in an advertising context and arouse the interest of potential customers, everything has to be just right, from the visuals to the claim. kvest Ad allows you to test the advertising impact of your print ads - also compared with your competition. That way you can identify potential ways of optimising them early on, and specifically tackle those.
kvest Ad is a standardised testing procedure that has been developed taking into account the scientific requirements of advertising impact research. Our advertisement test is monadic in its design, meaning that each respondent only sees and rates one ad or one poster.
The survey is carried out online in our own panel. Because of this, kvest Ad can provide you with meaningful, presentation-ready results within just a few days. Find out more about kvest and our innovative approach to DIY market research here.