kvest Ad

kvest Ad

Check the advertising impact of your ads

Powerful print ads call for creativity and craftsmanship. In order to stand out in an advertising context and arouse the interest of potential customers, everything has to be just right, from the visuals to the claim. kvest Ad allows you to test the advertising impact of your print ads - also compared with your competition. That way you can identify potential ways of optimising them early on, and specifically tackle those.

from 960 EUR

Advertisement test with real-time Dashboard

Demo Desktop

Demo Notebook

What kvest Ad offers

  • In 48 hours, on average: Test your campaigns even while creating them, in 2 day on average; for international studies within 4 days, on average.
  • 6 campaigns simultaneously: Check your ads and compare their results with relevant benchmarks.
  • Online-Panel: Test your stimuli in our panel, or in the panel of one of our premium partners.
  • Live results: Track the rating of your ads live and draw the first conclusions. The presentation of the results is in your survey language.
  • Download as PPT and PDF: The results are available to you as a PDF or PowerPoint presentation. For international studies, you can choose whether the results should be presented in your survey language, English, or German.
  • On all devices: Use kvest on all devices, whether desktop, tablet or mobile phone.

Analysis of your ads

  • Diagnostics: Find out how your ads are rated in terms of relevant KPIs, such as attention.
  • Word clouds and heat maps: Interpret the free associations and learn from strengths and weaknesses.
  • Customised image items: Ask respondents about up to 6 image items that are meant to describe your ad the best.
  • Call to Action: Understand which of your ads leads to the necessary Call to Action and NPS score.
  • Net Promoter Score: Measure the overall success of your campaigns via respondents' willingness to recommend (NPS).
  • Overview of methods: Please refer to the questionnaire for a full overview of the advertisement test.

Fast, simple and exact

Select kvest Ad from the overview of test types

Configure test in a few clicks

View results on Live Dashboard

Make decisions based on the results

How kvest Ad works

kvest Ad is a standardised testing procedure that has been developed taking into account the scientific requirements of advertising impact research. Our advertisement test is monadic in its design, meaning that each respondent only sees and rates one ad or one poster.

The survey is carried out online in our own panel. Because of this, kvest Ad can provide you with meaningful, presentation-ready results within just a few days. Find out more about kvest and our innovative approach to DIY market research here.

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