In order to stand out in an advertising context and to arouse the interest of the right target group, your video material needs to hold its ground in terms of relevant KPIs. kvest Video allows you to test the advertising impact of your television and online commercials - also compared with your competition. That way you can identify the potential for optimising them early on, or select the strongest option.
kvest Video is based on a standardised questionnaire that has been developed taking into account the theoretical requirements of advertising impact research. Our video test is monadic in its design, meaning that each respondent only sees and rates one commercial or corporate film.
The survey is carried out online in our own panel. Because of this, kvest Video can provide you with meaningful, presentation-ready results within just a few days. Find out more about kvest and our innovative approach to DIY market research here.