In order to stand out in an advertising context and to arouse the interest of the right target group, your video material needs to hold its ground in terms of relevant KPIs. kvest Video allows you to test the advertising impact of your television and online commercials - also compared with your competition. That way you can identify the potential for optimising them early on, or select the strongest option.
In Ø 48 hours: You will receive a comprehensive analysis and diagnosis of your test material within 2 days.
6 films simultaneously: Test your films and compare them with the commercials of your competitors.
Standardised, monadic test: Each respondent sees and evaluates only one TV spot or image film.
Live results: Track your results on the Live Dashboard and immediately identify early tendencies. The presentation of the results is in your survey language. NEW: Benchmarks are automatically available in the management summary.
Download as PPT and PDF: Download your results as a PDF or PowerPoint file. For international studies, you can choose whether the results should be presented in your survey language, English, or German.
On all devices: kvest is responsive and available to you and the respondents on all devices, whether desktop, tablet or mobile phone.
Analysis of your commercials
Diagnostics: Compare and analyse your copies in terms of the relevant KPIs, such as Overall liking, Differentiation, Credibility, Brand fit, Category fit, Attention, Memorability, Interest, Content, Understanding and Comprehensibility.
Word clouds: Learn from responses to open-ended questions about people’s associations and the strengths and weaknesses of your commercials.
Customised image items: Ask respondents about 6 customised image items that your video is supposed to communicate.
Call to Action: Understand whether people’s information or purchase intention is reaching the necessary levels.
Net Promoter Score: Measure the overall success of your films via respondents' willingness to recommend (NPS).
Additional questions: Integrate your individual screening and precise questions for the exact answer to your research questions.