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kvest Name

kvest Name

Test brand and product names in real time

When making a purchase, brands are an important anchor in selecting a product. A brand stands for quality and prestige, and triggers loyalty in customers. So you should not leave anything to chance when choosing a brand or product name. With kvest Name you can find out how well your proposed names are received by the target group and which name is rated the best.

from 960 EUR

Name test in real time

Demo Desktop

Demo Notebook

What kvest Name offers

  • In 48 hours, on average: Test product and brand names systematically with a project duration of 2 days; for international studies 4 days, on average.
  • 6 names: Examine up to 6 proposed names at the same time and compare them with competitors.
  • Online-Panel: Test the names in our panel, or in the panel of one of our premium partners.
  • Live results: Track your results on the Live Dashboard and immediately send feedback to the copy editors. The presentation of the results is in your survey language.
  • Download as PPT and PDF: The final results are available to you as a PDF or PowerPoint files. For international studies, you can choose whether the results should be presented in your survey language, English, or German.
  • On all devices: kvest is responsive. You can view your results wherever you are.

Analysis of your proposed names

  • Overall liking: See at a glance which of your names is received the best, and understand why.
  • Diagnostics: Compare the ratings of your proposed names in terms of relevant KPIs, such as brand fit.
  • Word clouds: Learn about people’s associations as well as the strengths and weaknesses of your proposals from open-ended responses.
  • Customised image items: With kvest Name you can ask about up to 6 image items that your name is supposed to convey.
  • Overview of methods: Please refer to the questionnaire for a full overview of the name test.

Fast and simple to configure

Select kvest Name test

Configure name test in a few clicks

View results on Live Dashboard

Make decisions based on the results

How kvest Name works

kvest Name is based on a standardised questionnaire that has been developed taking into account scientific research requirements. Our name test is monadic in its design, meaning that each respondent only sees and rates one product or brand name.

The survey is carried out online in our own panel. Because of this, kvest Ad can provide you with meaningful, presentation-ready results within just a few days. Find out more about kvest and our innovative approach to DIY market research here.

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