kvest Name

kvest Name

Test brand and product names in real-time

When making a purchase, brands are an important anchor in selecting a product. A brand stands for quality and prestige, and triggers loyalty in customers. So you should not leave anything to chance when choosing a brand or product name. With kvest Name you can find out how well your proposed names are received by the target group and which name is rated the best.

Name test in real-time

What kvest Name offers

  • In Ø 48 hours: Test product or brand names systematically within 2 days.
  • 6 names: Examine up to 6 proposed names at the same time and compare them with competitors.
  • Standardised, monadic test: Each respondent sees and evaluates only one name.
  • Live results: Track your results on the Live Dashboard and immediately send feedback to the copy editors. The presentation of the results is in your survey language.
    NEW: Benchmarks are automatically available in the management summary.
  • Download as PPT and PDF: The final results are available to you as a PDF or PowerPoint files. For international studies, you can choose whether the results should be presented in your survey language, English, or German.
  • On all devices: kvest is responsive. You can view your results wherever you are.

Analysis of your proposed names

  • Overall liking: See at a glance which of your names is received the best, and understand why.
  • Diagnostics: Compare and analyse your ads in terms of relevant KPIs such as Differentiation, Brand fit, Category fit, Attention, Memorability, Interest.
  • Word clouds: Learn about people’s associations as well as the strengths and weaknesses of your proposals from open-ended responses.
  • Customised image items: With kvest Name you can ask about up to 6 image items that your name is supposed to convey.
  • Additional questions: Integrate your individual screening and precise questions for the exact answer to your research questions.

Without license binding - Test names immediately

Select kvest Name test

Configure name test in a few clicks

View results on Live Dashboard

Make decisions based on proven criteria

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