Your advertising claim, or slogan, is the central element of your communication strategy. Its aim is to communicate the brand message to the outside world in a few succinct words. For this reason, you should not take any risks when it comes to the impact of your claim. kvest Claim tells you which of your claims works best with potential customers.
In Ø 48 hours: Test the impact of your advertising claims even while creating them, in 2 days.
6 claims in parallel: Check up to 6 advertising messages and compare them with those of your competitors.
Standardised, monadic test: Each respondent sees and evaluates only one claim.
Live results: You will immediately see the results on the Dashboard and can deduce their implications. The presentation of the results is in your survey language. NEW: Benchmarks are automatically available in the management summary.
Download as PPT and PDF: Download your results as a PDF or PowerPoint presentation. For international studies, you can choose whether the results should be presented in your survey language, English, or German.
On all devices: kvest is responsive. You can view your results wherever you are.
Analysis of your claims
Overall liking: Check which of your slogans is received the best, and analyse why.
Diagnostics: Compare and analyse your ads in terms of relevant KPIs such as Differentiation, Credibility, Brand fit, Category fit, Memorability, Interest, Comprehensibility.
Word clouds: Learn about people’s associations as well as the strengths and weaknesses of your claims from open-ended responses.
Customised image items: Complete up to 6 customised image items that your claim is meant to communicate.
Additional questions: Integrate your individual screening and precise questions for the exact answer to your research questions.