kvest Name

Test brand and product names in real-time

When making a purchase, brands are an important anchor in selecting a product. A brand stands for quality and prestige, and triggers loyalty in customers. So you should not leave anything to chance when choosing a brand or product name. With kvest Name you can find out how well your proposed names are received by the target group and which name is rated the best.

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Name test in real-time

What kvest Name offers

In Ø 48 hours: Test product or brand names systematically within 2 days.
6 names: Examine up to 6 proposed names at the same time and compare them with competitors.
Standardised, monadic test: Each respondent sees and evaluates only one name.
Live results: Track your results on the Live Dashboard and immediately send feedback to the copy editors. The presentation of the results is in your survey language.
NEW: Benchmarks are automatically available in the management summary.
Download as PPT and PDF: The final results are available to you as a PDF or PowerPoint files. For international studies, you can choose whether the results should be presented in your survey language, English, or German.
On all devices: kvest is responsive. You can view your results wherever you are.

Analysis of your proposed names

Overall liking: See at a glance which of your names is received the best, and understand why.
Diagnostics: Compare and analyse your ads in terms of relevant KPIs such as Differentiation, Brand fit, Category fit, Attention, Memorability, Interest.
Word clouds: Learn about people’s associations as well as the strengths and weaknesses of your proposals from open-ended responses.
Customised image items: With kvest Name you can ask about up to 6 image items that your name is supposed to convey.
Additional questions: Integrate your individual screening and precise questions for the exact answer to your research questions.

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