kvest Logo

Test logo designs for the optimum impact

A logo needs to be memorable and distinctive, and it must also convey your corporate identity. kvest Logo will support you in selecting the optimum logo for your brand or product. Whether re-branding or launching a new product: kvest Logo allows you to test the impact of your designs on the target group, quickly and reliably, and provides the basis for a well-founded decision.

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Systematically testing logos

What kvest Logo offers

In Ø 48 hours: Test your logo designs during the creation in Ø 2 days.
6 logos simultaneously: Examine up to 6 logos at the same time and compare them with benchmarks.
Standardised, monadic test: Each respondent sees and evaluates only one logo.
Live results: Track the rating of your logos live and make first decisions. The presentation of the results is in your survey language.
NEW: Benchmarks are automatically available in the management summary.
Download as PPT and PDF: The results are available to you as a PDF or PowerPoint presentation. For international studies, you can choose whether the results should be presented in your survey language, English, or German.
On all devices: kvest is responsive. You can view your results wherever you are.

Analysis of your logo designs

Overall liking: See at a glance which of your logos is received the best, and analyse why.
Diagnostics: Compare and analyse your ads in terms of relevant KPIs such as Differentiation, Brand fit, Category fit, Memorability, Interest.
Word clouds: Learn about associations as well as strengths and weaknesses from people’s open-ended responses.
Customised image items: With kvest Logo you can ask about up to 6 customised image items which your logo is meant to convey to consumers.
Additional questions: Integrate your individual screening and precise questions for the exact answer to your research questions.

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