kvest Audio

Test audio files at the touch of a button

One of the main challenges of radio or digital audio is to be noticed, to arouse emotions and to remain in the minds of listeners. With kvest Audio, we test the relevant KPIs with your target group and identify possible strengths and weaknesses of your digital or radio advertising.

Create survey

Test radio advertising in real time

What kvest Audio offers

In Ø 48 hours: You receive a comprehensive analysis and diagnosis of your audio files within 2 days.
6 audios simultaneously: Test your radio adverts and compare them with those of your competitors.
Standardised, monadic test: Each respondent sees and rates only one audio spot or file.
Live results: Track your results in the live dashboard and see initial trends immediately. The results are presented in your survey language.
Download in PPT and PDF: Download your results in PDF or PowerPoint format. For international studies, you can choose whether the results should be presented in your survey language, English or German.
On all end devices: kvest is responsive and is available to you and your respondents on all end devices: Desktop, tablet, mobile.

Analysis of your audios

Diagnostics: Compare and analyse your commercials in terms of relevant KPIs such as overall appeal, differentiation, credibility, brand fit, industry fit, attention, recall, interest, meaningfulness, comprehensibility and information content.
Word clouds: Learn from open responses about the perceived main messages as well as the strengths and weaknesses of your adverts.
Individual image items: Ask for up to 6 individual image items that your audio should convey.
Call to Action: Identify the purchase/information intent for each of your tested materials.
Net Promoter Score: Measure the overall success of your message using the willingness to recommend (NPS).
Additional questions: Integrate customised screening and detailed questions to answer your research questions precisely.

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