kvest Price
Determine profit-optimised price at the touch of a button
Minimal price changes can make the difference between buying and not buying. Choose between the Gabor Granger or PSM (van Westendorp Price Sensitivity Meter) method and find the most profitable price for your product in just a few days. We recommend the unsupported price enquiry (PSM approach) for new and innovative products. The supported pricing approach (Gabor Granger) makes sense for already established products.
Find the optimum price quickly and easily
Price Sensitivity Measurement (PSM)
- Add-on module: The PSM analysis can be used as an additional module as part of any kvest survey
- In Ø 48 hours: The results are available to you within a few days as a PPT analysis
- Results: The method is used to determine the optimum price, the indifference price, the acceptable price range and the price expectation
- Open price enquiry: The PSM analysis is carried out by means of an open price enquiry and is evaluated as follows
Gabor Granger
- Add-on module: The Gabor-Granger analysis can be used as an additional module in any kvest survey
- In Ø 48 hours: The results are available to you within a few days as a PPT analysis
- Results: The method is used to determine the purchase probability for 5 predefined price points, the price sales function including the sales-maximising price and the price thresholds for a disproportionate drop in sales
- Closed price enquiry: The Gabor-Granger analysis is carried out by means of a supported price enquiry and is evaluated as follows:
